About us
Fantasy, sweetness, and playfulness:
A universe dedicated to the youngest children
Carefully selected toys, shoes, accessories, and clothing for children
A world of toys, accessories, shoes, and wonders for the little ones
The story of PIPI & PUPU
At PIPI & PUPU and friends, we believe that the first years of life are made of small discoveries, play, and wonder. That's why we carefully select products for newborns and children—toys, accessories, first-step shoes, and newborn gift ideas—designed to accompany every day with quality, beauty, and sweetness.
We choose well-made, useful, and distinctive items, designed to be given, used, and remembered. We value European production and small artisanal businesses, prioritizing quality materials, attention to detail, and authenticity.
This is how we create a selection dedicated to early childhood where imagination, play, and environmental awareness coexist naturally.
Our shop in Lecce, opened in 2012, has always welcomed families, children, and the little wonders of every day.
Discover our universe
Newborn gifts
A selection of gift ideas for newborns and new mothers, designed to be useful, beautiful, and special gifts.
Quality Games
Beautiful objects to see and enjoy, carefully chosen to last over time and accompany growth.
First Steps Shoes
Comfortable and flexible shoes to accompany children on their first adventures with freedom.
Wooden and fabric toys
Natural materials, refined design, and games designed to stimulate imagination and manual skills.
Moulin Roty
Poetic and refined collections for play, birth and daily life for little ones.
Maileg
A universe made of mice, accessories, and small stories to invent every day.
Moulin Roty, Maileg, Djeco, Janod, Lilliputiens, Egmont Toys
Games and Toys
We select plush toys, activity toys for babies, dolls, puzzles, art and drawing toys, and educational games that encourage discovery and learning. We prioritize wooden toys and FSC-certified cardboard because they are durable and environmentally friendly. Among the iconic brands in our catalog, you will find Moulin Roty (a French plush toy brand with a poetic style) and Maileg (sweet mice and bunnies full of charm). These toys combine tenderness and artisanal quality, inviting children to play creatively.
Trixie, Affenzahn, Rockahula kids, Mimi&Lula, Izipizi, Tutete
Accessories, Backpacks and Sunglasses
There is no shortage of practical and cheerful items for everyday life. We have children's sunglasses (flexible and durable) from brands like Izipizi and Grech&Co. You'll find durable backpacks, bags, and sports bags from brands like Affenzahn, Moulin Roty, Lilliputiens, Trixie, and Monnëka. There are also thermal water bottles, colorful silicone plates and utensils. For fashion accessories, we have socks, headbands, and hats, as well as hair clips, elastic bands, and hair ties from Rockahula Kids, a London-based brand known for its playful and colorful designs. A cheerful detail for children's outfits.